Cookie Policy

Effective date: 5 October 2026

What is a cookie?

A cookie is a small text file or identifier stored on or accessed from a browser or device when a website is visited.

Cookies can help a website operate, remember settings, measure usage, display advertising, prevent fraud and attribute commercial referrals.

Some cookies are set directly by Switchking. Others are set or read by external services used for analytics, advertising, content delivery or affiliate attribution.

Cookie categories used by Switchking

Cookies and storage that may be used

The exact cookies present can vary according to consent choices, browser settings, the page visited and changes made by service providers.

Necessary website storage

Necessary cookies support functions such as:

• Recording cookie choices
• Protecting administrative sessions
• Maintaining website security
• Preventing misuse or fraudulent traffic
• Providing essential WordPress functionality

Necessary storage cannot normally be switched off through the consent banner because it is required for the requested website service. It can still be blocked through browser settings, but doing so may affect functionality.

Google consent management

Switchking uses the European regulations message provided through Google AdSense Privacy & messaging as its consent management platform.

The message allows eligible visitors to consent, refuse consent or manage detailed options for advertising, analytics and related data uses. It also communicates the resulting choices to participating advertising providers through the applicable consent framework.

A Privacy and cookie settings link is provided so that visitors can reopen the message and change or withdraw their choices.

Google Analytics

Switchking uses Google Analytics through Google Site Kit to understand how visitors use the website.

Analytics can provide information about:

• Pages viewed
• Approximate geographic location
• Traffic source
• Browser and device category
• Time spent using the website
• Interactions with website features

For visitors requiring consent, Analytics storage should remain denied unless the visitor provides the relevant permission through the Google consent message.

Learn more through the Google Privacy Policy.

Google AdSense

Switchking uses Google AdSense to display and measure advertisements.

Google and participating advertising providers may use cookies or similar technologies to:

• Select and deliver advertisements
• Measure impressions and interactions
• Limit repeated advertisements
• Prevent fraudulent or invalid traffic
• Deliver personalised advertising where consent permits
• Deliver non-personalised or limited advertisements where appropriate

Advertising storage and personalisation are controlled by the choices presented through Google's consent message. If consent is refused, Google may restrict the way advertisements are selected, delivered or measured.

Affiliate tracking

Some commercial links pass through a Switchking URL beginning with /go/ before redirecting to a provider.

The Switchking redirect can record basic server information and campaign parameters. After the redirect, the provider or affiliate network may use cookies or similar identifiers to attribute a later purchase or application.

Google's privacy and cookie settings on Switchking do not control cookies placed by a provider or affiliate network after you leave Switchking. The destination website's own consent controls and policies apply.

Affiliate-cookie duration varies between programmes. Attribution can also be affected by:

• Whether cookies are accepted
• The browser or device used
• Whether cookies are cleared
• Whether another affiliate link is followed later
• The provider's attribution rules
• The time between the click and transaction

Read our Affiliate Disclosure for more information.

Content delivery and performance

Switchking uses hosting, caching and image-delivery services to improve speed, reliability and security.

These services can receive technical request information such as an IP address, browser details, requested file and timestamp. They do not necessarily place a cookie simply because they deliver a page or image.

How to accept, reject or change your choices

Google's European regulations message provides options to:

• Consent to the stated data uses
• Refuse consent
• Manage detailed purposes and providers
• Return later to change or withdraw a choice

You can reopen the privacy and cookie settings using the button below.

Change privacy and cookie settings

Withdrawing consent does not make earlier consent-based processing unlawful. Some cookies already stored on the device may remain until they expire or are removed through browser settings.

Browser controls

External websites

Switchking links to provider, affiliate-network and other third-party websites.

Once you leave Switchking, the external website controls its own cookies and tracking technologies. Review the privacy and cookie information supplied by that organisation.

Changes to this policy

This Cookie Policy may be updated when Switchking changes its website technology, advertising, analytics, affiliate services or consent platform.

The effective date at the top of the page will be updated when a revised policy is published.

Questions about cookies

Email switchkingteam@gmail.com with questions about this policy or the technologies used on Switchking.

Related policies