Cookie Policy
Effective date: 4 October 2026
Cookie Policy
How Switchking uses cookies and similar technologies
This policy explains the cookies and similar technologies that may be used when you visit Switchking, what they do and how you can manage your choices.
It should be read alongside our Privacy Policy and Affiliate Disclosure.
Review your cookie preferences
You can accept, reject or change your choices for non-essential analytics and advertising technology.
What is a cookie?
A cookie is a small text file or identifier stored on or accessed from a browser or device when a website is visited.
Cookies can help a website operate, remember settings, measure usage, display advertising, prevent fraud and attribute commercial referrals.
Some cookies are set directly by Switchking. Others are set or read by external services used for analytics, advertising, content delivery or affiliate attribution.
Cookie categories used by Switchking
Necessary cookies
These support security, consent records, website administration and essential functionality. The website may not operate correctly without them.
Analytics cookies
These help us understand visits, traffic sources, devices, page use and website performance through services such as Google Analytics.
Advertising cookies
These can be used by Google AdSense and advertising partners to deliver, limit, personalise or measure advertisements.
Affiliate and referral tracking
These can help providers and affiliate networks identify that a visit, order or application originated from Switchking.
Cookies and storage that may be used
The exact cookies present can vary according to consent choices, browser settings, the page visited and changes made by service providers.
| Cookie or storage | Provider | Purpose | Typical duration | Category |
|---|---|---|---|---|
cookieyes-consent or equivalent consent record | CookieYes or the active consent platform | Stores the visitor's cookie-consent choices. | Normally up to one year | Necessary |
wordpress_logged_in_* | WordPress | Maintains a session for authenticated WordPress users. | Session or login period | Necessary |
wordpress_sec_* | WordPress | Supports authentication and administration security. | Session or login period | Necessary |
wp-settings-* | WordPress | Remembers administration or interface preferences for logged-in users. | Normally up to one year | Necessary |
woocommerce_cart_hash | WooCommerce | Helps determine when cart-related information changes where WooCommerce functionality is active. | Session | Necessary |
woocommerce_items_in_cart | WooCommerce | Supports cart-related functionality where enabled. | Session | Necessary |
wp_woocommerce_session_* | WooCommerce | Associates cart information with an individual browsing session where relevant. | Normally around two days | Necessary |
_ga | Google Analytics | Distinguishes website visitors for analytics measurement. | Up to two years | Analytics |
_ga_* | Google Analytics | Maintains and measures an Analytics session. | Up to two years | Analytics |
_gcl_au | Supports advertising or conversion measurement where enabled. | Normally around three months | Advertising | |
__gads | Google AdSense | Supports advertisement delivery, frequency and measurement. | Duration controlled by Google | Advertising |
__gpi | Google AdSense | Supports advertisement delivery and measurement. | Duration controlled by Google | Advertising |
__eoi | Google AdSense | Supports advertisement delivery and reporting. | Duration controlled by Google | Advertising |
| Affiliate-network identifiers | Relevant affiliate network or provider | Attributes a later purchase, application or other qualifying action to Switchking. | Varies by programme | Affiliate or advertising |
Necessary website storage
Necessary cookies support functions such as:
- Recording cookie choices
- Protecting administrative sessions
- Maintaining website security
- Preventing misuse or fraudulent traffic
- Providing essential WordPress functionality
- Supporting active WooCommerce components
Necessary storage cannot normally be switched off through the consent banner because it is required for the requested website service. It can still be blocked through browser settings, but doing so may affect functionality.
Google Analytics
Switchking uses Google Analytics through Google Site Kit to understand how visitors use the website.
Analytics can provide information about:
- Pages viewed
- Approximate geographic location
- Traffic source
- Browser and device category
- Time spent using the website
- Interactions with website features
Analytics cookies should only be activated for visitors requiring consent after the relevant permission has been provided.
Learn more through the Google Privacy Policy.
Google AdSense
Switchking uses Google AdSense to display and measure advertisements.
Google and participating advertising providers may use cookies or similar technologies to:
- Select and deliver advertisements
- Measure impressions and interactions
- Limit repeated advertisements
- Prevent fraudulent or invalid traffic
- Deliver personalised advertising where consent permits
- Deliver non-personalised or limited advertisements where appropriate
Advertising cookies should be controlled by the choices presented through the consent platform.
Affiliate tracking
Some commercial links pass through a Switchking URL beginning with /go/ before redirecting to a provider.
The Switchking redirect can record basic server information and campaign parameters. After the redirect, the provider or affiliate network may use cookies or similar identifiers to attribute a later purchase or application.
Affiliate-cookie duration varies between programmes. Attribution can also be affected by:
- Whether cookies are accepted
- The browser or device used
- Whether cookies are cleared
- Whether another affiliate link is followed later
- The provider's attribution rules
- The time between the click and transaction
Read our Affiliate Disclosure for more information.
Content delivery and performance
Switchking uses hosting, caching and image-delivery services to improve speed, reliability and security.
These services can receive technical request information such as an IP address, browser details, requested file and timestamp. They do not necessarily place a cookie simply because they deliver a page or image.
How to accept, reject or change your choices
The consent banner should provide options to:
- Accept optional cookies
- Reject optional cookies
- Select individual categories
- Save a customised choice
You can reopen the preference centre using the button below.
Withdrawing consent does not make earlier consent-based processing unlawful. Some cookies already stored on the device may remain until they expire or are removed through browser settings.
Browser controls
Block cookies
Most browsers allow cookies to be blocked globally or for selected websites.
Delete cookies
Stored cookies can normally be deleted through browser privacy or browsing-data settings.
Private browsing
Private-browsing modes usually remove local session information after the private window is closed.
Advertising controls
Google and other advertising providers may offer additional controls for advertisement personalisation.
External websites
Switchking links to provider, affiliate-network and other third-party websites.
Once you leave Switchking, the external website controls its own cookies and tracking technologies. Review the privacy and cookie information supplied by that organisation.
Changes to this policy
This Cookie Policy may be updated when Switchking changes its website technology, advertising, analytics, affiliate services or consent platform.
The effective date at the top of the page will be updated when a revised policy is published.
Questions about cookies
Email switchkingteam@gmail.com with questions about this policy or the technologies used on Switchking.
Related policies
Manage your cookie choices
Review or change your consent choices for analytics, advertising and other optional technologies.
