Privacy Policy
Effective date: 4 October 2026
Privacy Policy
How Switchking handles personal information
This Privacy Policy explains what information may be collected when you visit or contact Switchking, why it is used, who it may be shared with and the rights available to you.
It applies to the website at switchking.co.uk and communications sent directly to the Switchking team.
We minimise collection
We aim to collect only the information reasonably needed to operate, secure and improve the website.
We do not sell your data
Switchking does not sell personal information to data brokers or unrelated third parties.
You have rights
You can contact us about access, correction, deletion, objection and other applicable data rights.
Who is responsible for your information?
Switchking is responsible for personal information processed directly through this website and acts as the data controller for that processing.
Privacy enquiries can be sent to:
Information we may collect
The information collected depends on how you use Switchking.
Information you provide
Your name, email address, message contents, supporting documents and any other information you choose to provide when contacting us.
Technical information
IP address, browser type, device information, requested pages, timestamps, referring pages and security or server-log information.
Usage and analytics information
Pages viewed, approximate location, device category, traffic source and interactions with website features or outbound links.
Advertising and affiliate information
Cookie identifiers, campaign parameters, referral information and records showing that a commercial link or advertisement was viewed or selected.
How and why we use information
| Purpose | Information involved | Lawful basis |
|---|---|---|
| Operate and secure the website | IP address, server logs, browser, device and request information | Legitimate interests in providing a secure, functional website |
| Respond to enquiries and correction requests | Name, email address, message and supporting evidence | Legitimate interests or taking steps at your request |
| Measure website use | Cookie identifiers, pages viewed, traffic source, device and interaction information | Consent where required for non-essential analytics technology |
| Display and measure advertising | Cookie identifiers, ad interactions, device and approximate location information | Consent where required for advertising technology |
| Measure affiliate referrals | Referral identifier, campaign parameters, link placement, timestamp and associated technical information | Consent where storage technology requires it, and legitimate interests for basic server-side records |
| Prevent fraud, abuse and technical attacks | IP address, request patterns, logs and security information | Legitimate interests in protecting Switchking and its users |
| Comply with legal obligations | Information relevant to a legal request, dispute or regulatory obligation | Legal obligation and legitimate interests |
Contacting Switchking
If you email Switchking, we receive the email address used to contact us, the contents of the message and any information or attachments you include.
We use this information to:
- Understand and respond to your enquiry
- Investigate a correction request
- Assess a commercial proposal
- Respond to a privacy request
- Maintain appropriate business and editorial records
- Protect against abusive or fraudulent communication
Please do not send passwords, complete payment details, unnecessary identity documents or sensitive personal information unrelated to your enquiry.
Website hosting and server logs
Switchking is hosted using external website infrastructure. The hosting provider and connected security or delivery services may process technical information required to deliver pages, prevent attacks, diagnose faults and maintain server performance.
Server logs can include:
- IP address
- Date and time of a request
- Requested URL
- Browser and device information
- Referring URL
- Error and security information
This processing is necessary for the legitimate interests of operating and protecting the website.
Google Analytics
Switchking uses Google Analytics through Google Site Kit to understand how visitors find and use the website.
Google Analytics may process information such as:
- Pages viewed
- Approximate geographic location
- Device and browser category
- Traffic source
- Website interactions
- Cookie and measurement identifiers
Analytics information helps us understand which guides are useful, identify technical problems and improve the structure of the website.
Where consent is legally required, non-essential analytics technology should only be activated after the appropriate choice has been recorded.
Learn more from the Google Privacy Policy.
Google AdSense and advertising
Switchking uses Google AdSense to display advertising.
Google and its advertising partners may use cookies or similar technologies to:
- Deliver advertisements
- Measure advertisement performance
- Limit repeated advertisements
- Detect fraud and invalid traffic
- Personalise advertising where permission has been provided
Advertising providers can receive technical, device, cookie and interaction information. Where required, consent controls should allow visitors to accept or reject non-essential advertising technology.
Switchking does not receive the complete personal profile that Google or another advertising participant may hold about an individual.
Affiliate links and redirect tracking
Some commercial links pass through a Switchking address beginning with /go/ before redirecting to a provider.
The redirect can include:
- An identifier for the provider or destination
- The article or campaign that generated the visit
- The location of the link within the article
- The time of the request
- Technical server-log information
After the redirect, the provider or affiliate network may use its own cookies or identifiers to attribute a later purchase, application or other qualifying action.
Providers and affiliate networks are responsible for their own websites, tracking technologies and privacy practices. Read our Affiliate Disclosure for more information.
WordPress and WooCommerce components
Switchking is built using WordPress and includes WooCommerce-related components used by the website theme and legacy deal features.
These systems may use essential storage or cookies for functions such as:
- Website administration
- Security and session management
- Remembering interface state
- Deal or product-page functionality
- Preventing misuse
Switchking does not currently operate as an online retailer selling broadband, television or mobile contracts directly. Orders completed on a provider's website are governed by that provider's privacy policy and terms.
Image delivery and performance services
Switchking uses optimisation and content-delivery services, including ShortPixel infrastructure, to resize and deliver website images efficiently.
When an image is loaded, the delivery provider may receive technical request information such as an IP address, browser details, requested image and timestamp.
Learn more from the ShortPixel Privacy Policy.
Cookies and similar technologies
Cookies are small files or identifiers stored on or accessed from a device. Switchking and connected services may use cookies for essential operation, analytics, advertising and affiliate attribution.
Non-essential cookies should be controlled through the consent options made available on the website. You can also restrict cookies through your browser, although blocking essential storage can affect website functionality.
Read our Cookie Policy for more information.
Who may receive information?
Information may be processed by:
- Website hosting, content-delivery and security providers
- Google services used for analytics, advertising and website management
- Email service providers when you contact Switchking
- Affiliate networks and providers when you follow a commercial link
- WordPress and website-plugin service providers
- Professional advisers where reasonably necessary
- Regulators, courts or public authorities where legally required
- A purchaser or successor if the website or its operations are transferred
We aim to provide service providers with only the information reasonably necessary for their function.
International transfers
Some service providers may process information outside the United Kingdom.
Where UK data-protection law applies to a restricted international transfer, the relevant provider should use an approved transfer mechanism, adequacy regulation or another lawful safeguard.
Further information about individual safeguards can be found in the privacy documentation of the relevant service provider.
How long information is retained
We retain personal information only for as long as reasonably necessary for its purpose.
| Information | Typical retention approach |
|---|---|
| General enquiries | Normally retained for up to 24 months after the enquiry is resolved, unless a longer period is reasonably required. |
| Editorial corrections and complaints | May be retained for up to six years where needed to preserve an appropriate editorial or dispute record. |
| Server and security logs | Retained according to operational and security requirements and the hosting provider's configured retention periods. |
| Analytics information | Retained according to the configured Google Analytics retention settings and then deleted or aggregated. |
| Affiliate referral records | Retained according to the applicable network, provider and accounting requirements. |
| Legal records | Retained for as long as necessary to establish, exercise or defend legal rights or meet a legal obligation. |
Security
Switchking uses reasonable technical and organisational measures intended to protect information against unauthorised access, alteration, disclosure or loss.
No website, email system or internet transmission can be guaranteed completely secure. Please avoid sending unnecessary confidential information by ordinary email.
Your data-protection rights
Depending on the circumstances, UK data-protection law may provide the following rights:
Access
Request a copy of personal information held about you.
Rectification
Ask for inaccurate or incomplete personal information to be corrected.
Erasure
Ask for personal information to be deleted where the applicable conditions are met.
Restriction
Ask for processing to be restricted in qualifying circumstances.
Objection
Object to processing based on legitimate interests or to direct marketing.
Portability
Request portable information where the legal requirements apply.
Withdraw consent
Withdraw consent without affecting processing that occurred before withdrawal.
Complain
Raise a concern with Switchking or the Information Commissioner's Office.
To exercise a right, email switchkingteam@gmail.com.
We may request proportionate information to confirm identity before disclosing or deleting personal information.
Complaints to the ICO
If you remain dissatisfied after contacting Switchking, you can complain to the UK Information Commissioner's Office.
- Website: ico.org.uk/make-a-complaint
- Telephone: 0303 123 1113
Children's information
Switchking is intended for a general UK consumer audience and is not designed as a service for children under 13.
We do not knowingly request personal information directly from children. A parent or guardian who believes a child has provided personal information can contact us to request its review or deletion.
Automated decision-making
Switchking does not use personal information to make automated decisions that produce legal or similarly significant effects for individual visitors.
Advertising providers may use automated systems to select or measure advertisements according to their own policies and the consent choices available to the visitor.
External websites
Switchking links to provider, regulator, affiliate-network and other third-party websites.
Those websites control their own collection and use of personal information. This Privacy Policy does not govern an external website after you leave Switchking.
Changes to this policy
We may update this Privacy Policy when website services, legal requirements or data-processing practices change.
The effective date at the top of the page will be updated when a revised version is published.
Related policies
Privacy questions or requests
Contact Switchking about your personal information, consent choices or applicable data-protection rights.
Contact Switchking
